Shraddha Kapoor’s Eetha Bags Rs 90 Crore Distribution Deal with PVR INOX; EXCLUSIVE

Following the massive success of Stree 2, Shraddha Kapoor is set to return to the big screen with Eetha, a film inspired by the real-life stories of several Tamasha artists. The trailer, released a few days ago, has received an overwhelming response from audiences. Scheduled to arrive in cinemas on December 4, the film has already generated considerable buzz for its scale, portrayal of Marathi culture, Shraddha’s never-seen-before avatar, and box office prospects. Now, we have an exciting update for the actor’s fans.

PVR INOX has acquired the domestic distribution rights of Eetha for a whopping Rs. 90 crore. The deal is reportedly structured on an advance basis. The massive amount is particularly noteworthy for a women-centric film, reflecting the distributor’s strong confidence in the movie’s box office potential. Many are already considering Eetha a potential dark horse of 2026.

For the unversed, Eetha marks the first collaboration between Shraddha Kapoor and director Laxman Utekar. Both are coming together after delivering Rs. 500 crore grossers with Stree 2 and Chhaava, respectively. Backed by Maddock Films, the film also features Randeep Hooda, Mohd. Zeeshan Ayyub, Siddharth Jadhav, and others. The music, composed by Ajay-Atul, is being touted as one of the film’s biggest highlights.